Here, I will be comparing these 2 front covers of KERRANG! and Top of the Pops. Both oppose to each other via the content and approach they give to their target audience, as they both target completely opposite consumers.
For the generic music convention codes, they both include very vital parts of a magazine (music). this includes a masthead boldly at the top, followed by a strap-line. Also, they both include a main image. The main image is obstructing both of the mastheads. This suggests how both magazines are so popular that they can still easily be recognised without the need to show the actual masthead, as the mannerisms of their magazine are noticed instantly.
However, a difference between the 2 magazines is the content of them. For example, as TOTP target a younger audience, they include more images as it allows them to know what the story/article is about, where on the other hand, as KERRANG! is targeting an older audience, although it has less text on the cover, they can fit incredibly specific content/images that the potential consumer would read compared to younger consumers, who can easily enjoy a variety of content.
The mode of address has similar aspects in both magazines, however approaches it in different ways. Both magazines interact and include the reader, to make them feel more attached and part of the magazine. KERRANG! simply states "YOUR VOTES ARE IN!". This shows how KERRANG! includes pronouns as they have already included them previously and therefore adds intimacy for the reader, so they feel more involved and that their voice is being heard. This is also applied with TOTP by the statement, "You're a STAR!". This shows how they also interact and involve the reader to make them build a relationship with the magazine, before the magazine even advances to the actual article. Another point is tha both magazines are for younger generations, and use informal language as this relates to them and exemplifies the fact that these publications are not serious and strict, yet are consistent and more playful/rebellious.
Also, the actual features and content from both magazines differ from each other completely, as they both target different audiences. This suggests how the needs are also different to suit their audience. KERRANG!, for example, suggests that their target audiences attend gigs regularly and constantly, as their main story already mentions the: "11 GREATEST GIGS EVER!". This shows how this publication draws in their consumer via their needs. In TOTP, the publication has a major relevance to the actual lifestyle led by celebrities, opposed to KERRANG! who focus mainly on the actual music. One of the TOTP features state, "A-LIST GLAM! 56 HOT BUYS" which shows how their audience prefer the fashion and status of celebrities/artists, rather than the music itself.
The layout and design of the front page of both magazines contrast with each other. TOTP offers a girly, more feminine approach with a variety of pink and purple tones, followed by a curved typeface that is consistently used throughout the publication. This reflects a happy and appealing atmosphere which their target audience would buy. This is opposed to KERRANG!'S grungy, rebellious and shattered design. While the sound of KERRANG sounds like a hard strumming of an electric guitar, the font itself looks like it was shattered to pieces, which explains the dark yet appealing mood to which the target audience would buy.
It is evident that both magazines share a different intention, purpose and target audience. KERRANG! has a sole purpose to share news and intention to supply surveillance(i.e. news)revolved around the rock genre world, and which is featured with a variety of tour dates for the audience to consume, aswell as an older, young male adult audience who are appealed to this genre. On the other hand, TOTP has an intention of entertainment, which has a simple purpose of fearuring fashion, gossip, and minimal music related articles for the younger, female audience.
Also, the actual features and content from both magazines differ from each other completely, as they both target different audiences. This suggests how the needs are also different to suit their audience. KERRANG!, for example, suggests that their target audiences attend gigs regularly and constantly, as their main story already mentions the: "11 GREATEST GIGS EVER!". This shows how this publication draws in their consumer via their needs. In TOTP, the publication has a major relevance to the actual lifestyle led by celebrities, opposed to KERRANG! who focus mainly on the actual music. One of the TOTP features state, "A-LIST GLAM! 56 HOT BUYS" which shows how their audience prefer the fashion and status of celebrities/artists, rather than the music itself.
The layout and design of the front page of both magazines contrast with each other. TOTP offers a girly, more feminine approach with a variety of pink and purple tones, followed by a curved typeface that is consistently used throughout the publication. This reflects a happy and appealing atmosphere which their target audience would buy. This is opposed to KERRANG!'S grungy, rebellious and shattered design. While the sound of KERRANG sounds like a hard strumming of an electric guitar, the font itself looks like it was shattered to pieces, which explains the dark yet appealing mood to which the target audience would buy.
It is evident that both magazines share a different intention, purpose and target audience. KERRANG! has a sole purpose to share news and intention to supply surveillance(i.e. news)revolved around the rock genre world, and which is featured with a variety of tour dates for the audience to consume, aswell as an older, young male adult audience who are appealed to this genre. On the other hand, TOTP has an intention of entertainment, which has a simple purpose of fearuring fashion, gossip, and minimal music related articles for the younger, female audience.
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